Blogging 201: Branding and Growth is coming to a close. It was a fast two weeks and it was as thrilling as ridding the Verruckt water slide at the Schlitterbahn Waterpark in Kansas City, Kansas.
Well, may not that thrilling, but the course was well done and a great learning experience. The course moderator Michelle Weber and the team of Happiness Engineers Lisa and Alex were right on and very helpful and supportive.
Today’s assignment: create a poll and/or a survey to collect feedback from your readers on your site and its content.
Designing and implementing this survey will be my weekend plan. I just need a little time to think about what questions to ask. In the meanwhile, I thought I would give you an indication how Blogging101: From Zero to Hero and this Blogging201 course have impacted Tales From The WagginMaster and me.
In addition to an increase in readers, page views, and followers, this blog has gone through a large visual and content transformation. It would be great to sustain this level of activity and hopefully I can adjust the content to make this happen.
Another area that has had a big impact on this transformation is you the reader. Without you, well, you get the idea. You, the readers, are what makes this blog a success. In Blogging101, we were given an assignment to ‘publish a post for your dream reader‘. Of course I had to know who that was. At that time, my dream readers included family, friends and RVers. Tales From The WagginMaster has not picked up new RV readers but that is OK. Perhaps the content has not be suitable for that audience mix.
At the beginning of Blogging201, we had to publish goals. My blog goals were:
- In 90 days (May 1, 2015), implement three branding techniques that will double my blog’s reach and readership.
- In two weeks (Feb 16, 2015), write a post that summarizes my blog stat page.
- In four weeks (Mar 1, 2015), write a post introducing two blogger accountability partners.
As of today, readership has tripled and my brand is now consistent across several platforms. I wrote a post discussing a part of my blog stats on Feb 5 (Analytics). And I am in the process of engaging two accountability partners.
I’ve published 37 posts in 6 weeks, compared to 50 post published in all of 2013 and 2014 combined. This year’s content has shifted from RVing to general information. I was not sure if that was the direction I wanted to go. Having received positive feedback is an indication that the content change was justified.
I have become more confident in writing blog posts that are interesting and informative. I’ve learned new techniques that will build content variety. I still need to get better at proofreading each post BEFORE hitting Publish. I’ve built relationships with some cool bloggers out there and am learning from them. I feel like I have a new group of life long friends who share a common joy in blogging.
As Blogging201 comes to a close, I am excited to see what the next beginning will bring.